منابع مشابه
protection of trade marks against unfair competition
the law of prohibition of unfair competition prohibits any deed or action which is against the normal competition in the market. before emergence of special laws for protection of intellectual property rights, including trademarks, such right could be protected either by tort law claims or law of unfair competition. however, the law of prohibition of unfair competition covers a wider area than ...
متن کاملSignificant Developments in Community Trade Marks and Design Law
The purpose of a trade mark is to enable the consumer to distinguish the goods and services offered to him by their original enterprise. In this respect a trade mark is a sign that can be perceived through any sense the consumer uses to communicate with the outside world. In principle, any message capable of being perceived by the senses can constitute an indication for the consumer to identify...
متن کاملBranding water
Branding is a key strategy widely used in commercial marketing to make products more attractive to consumers. With the exception of bottled water, branding has largely not been adopted in the water context although public acceptance is critical to the implementation of water augmentation projects. Based on responses from 6247 study participants collected between 2009 and 2012, this study shows ...
متن کاملProtecting Intellectual Property: British, European and American Patents and Trade Marks of Selected UK Companies
The paper begins with a discussion of the nature and relationship of trade marks to patents. We ask whether trade marks should be classed as market improving intellectual property (IP) or as private intangible assets. Our empirical aims are to document the acquisition of these two kinds of IP by UK firms and to investigate the Schumpeterian relationship between firm size and IP. We use a newly ...
متن کاملCompulsive buying and branding phenomena
Background: The purpose of this paper was to explore the impact of brand variables such as brand awareness, brand loyalty, brand attachment, and perceived brand quality on compulsive buying behavior. Methods: A self-administered questionnaire, containing demographic items and items related to compulsive buying, brand awareness, brand loyalty, brand attachment and perceived quality, was used to ...
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ژورنال
عنوان ژورنال: Journal of Intellectual Property Law & Practice
سال: 2020
ISSN: 1747-1532,1747-1540
DOI: 10.1093/jiplp/jpaa069